In view of the fierce market competition and the depressed economic environment, why can Zhengzhou wilte refractory go against the trend and become an excellent brand in the refractory industry?
1、 Building innovative team and casting core competitiveness of enterprises
Based on the advantages of rich resources of refractory raw materials and rich refractory technology in Henan Province, Zhengzhou welt refractory company has formed a professional company integrating scientific research and development, product production, technology promotion and construction services after years of development. The company has been awarded the titles of "contract abiding and credit respecting" enterprise and "excellent refractory enterprise" in Zhengzhou province. Zhengzhou welt refractory, located in Chaohua Town, Xinmi City, Henan Province, has won many awards and increased benefits year after year, relying on a strong innovation team built by Zhengzhou welt.
Talent is the first driving force of innovation. Zhengzhou welt has always attached great importance to personnel training, established a human resource development and management system based on position analysis and evaluation, salary incentive, performance appraisal, etc., and formulated documents to encourage innovation and performance appraisal, which greatly stimulated the innovation passion of technical personnel and formed an efficient and reasonable R & D system. &"Pay more attention to education, more attention to ability; pay more attention to diploma, more attention to level; pay more attention to professional title, more attention to competence; pay more attention to the past, more attention to the present" is the employment standard of Zhengzhou wilte. The company vigorously promotes the strategy of "strengthening the enterprise with talents" and cultivates fertile soil with talents in large numbers. The talent team develops in a step-by-step manner, accumulating sufficient technical strength and talent resources for the development of the enterprise. In the process of rapid development, the company has cultivated a compound management team and a backbone team of scientific research, production and marketing who understand management, are good at management, are willing to bear hardships, can fight and have a down-to-earth style. At present, Zhengzhou welt has 315 employees with many years of refractory production experience (including 28 senior and intermediate engineering and technical personnel). At the same time, the company also has long-term cooperation with Luoyang Refractories Research Institute, Beijing Steel Research Institute, Tianjin, Chengdu, Zhengzhou and other building materials design institutes to carry out production, study and research activities, transform scientific research achievements into productivity in time, provide strong technical support for improving product quality and developing new products, and lay a solid foundation for the development of the company.
A fast train depends on its head. &"The rapid development of Zhengzhou welt is inseparable from the efficient and diligent core management team, especially the hard work of the chairman. Under his leadership, Zhengzhou welt has achieved great leap forward development. A few days ago, according to the development status of refractory industry and the actual situation of Zhengzhou wilte, the leaders of the company organized and formulated the development plan of the company in 2020, which set a new goal for the development of the company and pointed out the direction of efforts.
2、 Scientific and technological innovation, product transformation and upgrading
Zhengzhou welt has always attached great importance to scientific and technological innovation, developed new products in time according to market demand, and used innovative products to meet market demand. With continuous scientific and technological innovation, the company has obtained a large number of scientific and technological achievements with independent intellectual property rights and core technology: & lt; refractory raw material screening and iron chip removal device & gt; and & lt; refractory raw material screening and iron chip removal device & gt; patents are the first in China and have been widely used.

The main products of Zhengzhou welt are bottom argon blowing permeable bricks for ladle, chrome free unburned bricks for refining outside furnace, large prefabricated parts, high chrome bricks for gasifier, chrome corundum bricks and various supporting amorphous refractories. Products are widely used in metallurgy, chemical industry, nonferrous metals, building materials, machinery and other industries of high temperature industrial furnace. &ldquo one belt, one road &rdquo and the other countries along the line favored Iran, Indonesia, Thailand and Vietnam. The products are also exported to Russia, Japan, Ukraine and other countries. The & lt; wilt & gt; brand has become an influential brand in the refractory industry. Wilt products have been applied by many large enterprises at home and abroad and have been widely praised.
3、 Management innovation, consolidate the development foundation of the company
A piece of paper is used on both sides, the power is turned off when you leave, and the packaging materials in the workshop are reused & hellip; & hellip; in Zhengzhou wilte, meticulous management is everywhere, which has been internalized into the behavior habits of employees.

Management should be value oriented, information-based, clear and digital. Management measures should be practical, effective and operable. We should start from now on and focus on implementation. We should adhere to the principle of "four don't let go" when dealing with specific problems, and carry out meticulous management; As the culture and concept of Zhengzhou wilt, fine management should be a strong guarantee for wilt to achieve its strategic objectives. The above contents are excerpted from the seminar of Zhengzhou wilte fine management. Such seminars are often held irregularly in Zhengzhou wilte. Through discussion and summary, Zhengzhou welt clarifies ideas and takes measures to lay a solid foundation for the sustainable and healthy development of the enterprise. Zhengzhou welt has established a set of relatively perfect management system since its establishment. It has taken the lead in passing the certification of quality, environment and occupational health and safety management system in the industry, and hired a domestic well-known management consulting company to provide comprehensive management consulting for the enterprise. Zhengzhou welt continues to carry out fine management activities, and forms a stable fine management system and a dynamic innovation system by using information technology, which provides strong support for the sustainable development of the companyIn the process of implementing fine management, we are constantly advancing and growing.

In order to cope with the adverse factors such as serious overcapacity in the iron and steel industry and slow investment in the coal chemical market in recent years, the management of Zhengzhou wilte actively adjusted their working ideas, tapped their own potential, and implemented cost reduction and efficiency improvement. Taking production as an example, in early 2015, Zhengzhou welt implemented the monthly production manager reporting system in each production unit. Each production manager made a detailed analysis of the production and operation situation of the unit in the current month, including raw material inventory and consumption, product production cost control, product quality, assessment of low value consumables, completion of safety objectives and tasks, etc., focusing on & quot; From the aspects of production capacity, quality, cost, safety, cleaning & quot;, we should start from the details and start bit by bit to achieve fine production management. After nearly a year of operation, this move not only enhanced the management ability of the factory director, but also reduced the production cost, compressed the inventory of raw materials and finished products, revitalized the company's working capital, and realized the maximization of enterprise benefits.

Such fine management examples can be found everywhere in Zhengzhou wilte. It can be said that fine management has become the corporate culture and development philosophy of Zhengzhou welt, and it is also the cornerstone of enterprise development.
4、 Service innovation has won wide praise from customers
Zhengzhou wilte has obvious technical advantages. On how to turn technological advantage into innovation advantage, the company leaders put forward that enterprise innovation is comprehensive, not only technology, but also cultural concept, management, marketing mode, etc. The transformation and upgrading of enterprises is a magic weapon to deal with the market challenges. In the era of product surplus, Zhengzhou wilte, relying on its talent advantages, first proposed the transformation from "product supplier" to "overall contractor" and from "product value" to "service value"; The strategic idea of transformation takes the lead in creating the overall contracting operation mode of "full online service" which integrates design, R & D, configuration, manufacturing, supporting, installation, construction and maintenance, and truly realizes the personalized "tailor-made" service for customers; Adhering to the service concept of helping customers create greater value, we have successfully created the brand image of wilt refractories in user enterprises, especially in large and medium-sized iron and steel enterprises, and made contributions to the technological progress of refractory industry and local economic development.
Opportunities and challenges coexist in China's refractory industry during the 13th Five Year Plan period. Company leaders said that with the continuous progress of technology and equipment in the iron and steel industry, refractories should also follow the pace of development, and constantly improve the technical content and product quality. Only by accelerating the pace of transformation and upgrading, deepening reform, continuous innovation, focusing on optimizing the industrial structure and product structure, and improving service quality, can we meet the needs of domestic high-temperature industry, expand the international refractory market, and create a new situation of stable development.

No pains, no gains. Since 2010, Zhengzhou welt has achieved rapid development, with a variety of products at the forefront of the refractory industry. It is one of the few domestic enterprises with the overall contracting capacity of refractory, especially in providing supporting refractory products and engineering contracting capacity for the metallurgical industry, and its achievements are at the forefront of the same industry.
&"The tide is flat, the banks are wide, and the wind is blowing. &"2017 is the year of the 13th five year plan. Facing the complex and severe economic situation at home and abroad, Zhengzhou welt naicai will continue to take innovation as the driving force, actively implement the spirit of mass entrepreneurship and innovation, and constantly enhance the new profitability of the enterpriseAnd make a new achievement!